Next Step for Bloomingdale Trail: Creating an Identity

Next Step for Bloomingdale Trail: Creating an Identity - The planned 2.7-mile Bloomingdale Trail and five linked parks -- envisioned as an elevated pedestrian and bicycling corridor splashed with artwork and landscaping -- will assume a new, overarching identity when the multi-use recreation system assumes a fresh moniker: The 606. Construction on the $91 million public-private venture is expected to begin this summer with the elevated trail portion to open for use by the fall of 2014. Click on the headline for the full article.

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Permalink Reply by Adam Herstein on June 18, 2013 at 5:17am

"The 606" sounds like a shitty River North club.

Permalink Reply by David P. on June 18, 2013 at 5:26am

...or a freeway in LA.

Permalink Reply by Anne Alt on June 18, 2013 at 5:27am

Yes!!!

Adam Herstein (5.5 mi) said:

"The 606" sounds like a shitty River North club.

Permalink Reply by Bill Savage on June 18, 2013 at 5:26pm

And if these people knew the history behind why Chicago has 606 as a zip code, well. . . . they might not be so enthused about it.  It involves corruption, booze and strippers.

http://www.dustbury.com/archives/876

Permalink Reply by Kevin C Dormant on June 18, 2013 at 5:57pm
Thank God branding is more important than design.
Permalink Reply by Michael A on June 18, 2013 at 7:24pm

let em spend a couple mil of the funds to come up with a name, oh and a logo

Permalink Reply by Davo on June 19, 2013 at 2:24am
How bout just build the damn thing. Id like to be able to use it before I'm 40. Luckally I'm only 32 now. One would think that branding (signage and artwork) could be done after the trail is open. And the 606 is a pretty stupid name. What's wrong with, oh I don't know, the bloomingdale trail. That seems like a nice name to me and it attaches the history of the area better than 606. Also I love how they mention cloud gate and how the 606 would be very "chicago". If anything the 606 name will be very chicago in that we will call it whatever we want but the 606 much like how cloudgate is the bean.
Permalink Reply by Adam Herstein on June 19, 2013 at 2:28am
Bloomingdale trail. That's precisely why they changed the name.

Davo said:
What's wrong with, oh I don't know, the bloomington trail. That seems like a nice name to me and it attaches the history of the area better than 606.
Permalink Reply by Duppie on June 19, 2013 at 2:31am

Ha! Maybe those maligned marketing guys do have a point there.

Adam Herstein (5.5 mi) said:

Bloomingdale trail. That's precisely why they changed the name.

Davo said:
What's wrong with, oh I don't know, the bloomington trail. That seems like a nice name to me and it attaches the history of the area better than 606.
Permalink Reply by Davo on June 19, 2013 at 2:44am
Ha I was correcting myself while you were correcting me.
Permalink Reply by Adam Herstein on June 19, 2013 at 2:51am

They have valid points. There are both cities in Illinois called Bloomingdale and Bloomington. Also, getting a corporate sponsor other than Bloomingdale's department stores (do these even still exist?) could be tricky. I just wish they went with a name more fitting for the neighborhood, not some generic-sounding name that literally could be anywhere.

On the point of corporate sponsors, I hope we don't end up in a situation like Millennium Park, where literally everything has a corporate name on it. e.g. McDonalds Cycle Center, BP Bridge, AT&T Plaza, etc. It makes me a bit sick to my stomach.

Also stupid: "The 606 – named for the 606 zip code prefix all Chicagoans share". The trail won't go though all neighborhoods, nor is it even centrally located or easily accessible for all Chicagoans, so this tagline is BS.

Duppie 13.5185km said:

Ha! Maybe those maligned marketing guys do have a point there.

Adam Herstein (5.5 mi) said:

Bloomingdale trail. That's precisely why they changed the name.

Davo said:
What's wrong with, oh I don't know, the bloomington trail. That seems like a nice name to me and it attaches the history of the area better than 606.
Permalink Reply by Thunder Snow on June 19, 2013 at 2:54am

I'm gonna call it the "Sears Tower" no matter what anyone else calls the park.

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