We are getting ready for the best show yet this year! Come over to the New Holland Building at the Alliant Energy Center for great deals and biking fun! Note: We will no longer have any presence at the Arena Building - we are next door in the new, and much bigger, space.

You can comparison shop, test ride, accessorize, and buy from all 2016 bicycle brands in one place!

The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

• Friday, March 11^th Noon – 9pm
• Saturday, March 12^th 8am – 9pm
• Sunday, March 13^th 10am – 6pm

Bicycle company sales reps will be showing their 2016 lines at the lowest prices of the year! Don’t forget to checkout the closeout corral for amazing deals on older model, used, and demo bikes!

FREE admission for everyone! (Alliant Energy Center does charge for parking)

Every new bicycle purchase includes a LIFETIME WARRANTY and 2 Free Tune-ups*!

*Electric bikes carry only the manufacturer’s warranty

Get directions to this Bike Sale.