Helmet for the one percent

Only $890! I thought I was being excessive by spending more than $100 on a Bell.

http://hypebeast.com/2011/11/bianchi-by-gucci-bike-helmet/

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Permalink Reply by Kevin C Dormant on November 16, 2011 at 7:36am

If I had a $900 helmet, I'd be uncomfortable taking it out of its form-fitting Gucci chamois to use it for everyday riding-only "special" occasions.


S said:

[snip]

 Not at all practical for everyday riding.

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