Would you trade your car for a bike?
Not just any bike, a New Belgium, fully-loaded, hand-crafted, Fort Collins-built commuter bike. By agreeing to trade your polluting car for a new bike and committing to sparkle motion, human-powered transport, on stage at Tour de Fat, you become an inspiration to the congregation and beyond. Your vehicular cleansing is filmed, as are your car-free trials and triumphs over the following year, causing thousands to idolize your efforts and begin commuting by bike!
Plus, your old car will add to your good deed when it is auctioned off and the proceeds go to West Town Bikes, the leading provider of youth bicycle education in Chicago. To find out more visit http://www.newbelgium.com/trade
If you have been thinking about dumping your car, here's a chance to not only become car(e)free but get a fantastic bike to replace it and become a super star in the process!
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