PBR moving to LA

Chicago's heritage hipster brew is saying goodbye to the the suburbs and trucking West to Los Angeles.

Is this going to change anyone's drinking habits? Time to switch to Milwaukee's Best or High Life -The Champagne of Beers?

PBR me or PBR me not?

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Permalink Reply by Ash L. on May 16, 2011 at 4:14pm

I guess it depends on whether the price goes up. I'd drink turpentine if it was less than $2 a can.

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Permalink Reply by Far'arned Retrogrumpalunkus #63 on May 16, 2011 at 4:21pm

Miller High Life is about $.50/can at the grocery store...

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Permalink Reply by Kevin C Dormant on May 16, 2011 at 4:26pm

BFD.

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Permalink Reply by Vondo on May 16, 2011 at 4:55pm

Good riddance, I won't miss seeing people willingly drink this crap just to be part of some scene...

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Permalink Reply by Far'arned Retrogrumpalunkus #63 on May 17, 2011 at 2:12am

I'm not so sure that people drink it to be cool -other than it is cool to be cheap. Love being able to buy it at a bar/restaurant without causing the bill to nearly double by adding an alcoholic beverage. There is a commonality is cheapness when not having a lot of money to spend on designer brews is becoming more universal. The standard of living is going down noticeably as the 21st century drags on, and so is our collective taste in beverages.

Plus it isn't too bad tasting. I can stomach just about any light amber beer that isn't made out of rice or wheat. The German Purity Laws were made for a reason ;)

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Permalink Reply by Doug Haynes on May 17, 2011 at 2:14am

If it's cheap, I'll drink it. Of course I have recently started to prefer Bush.

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Permalink Reply by Tiberculosis on May 17, 2011 at 2:59am

Pabst is my favorite watery domestic, Highlife just taste too sweet but I do prefer Budwieser with really spicy food. Pabst has always been on the west coast, at least carried there, I'm sure it's not gonna disappear from here.

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Permalink Reply by ad on May 17, 2011 at 3:48am

^This. It was never a Chicago brand to begin with, and it has been spec. brewed outside of its original brewery in Milwaukee for over ten years now.

Funny enough, though, PBR and its brands are now spec brewed by Miller in Milwaukee, so it actually will still be produced (at least in part, I think Miller does have a west coast brewery as well) in a midwest brewery. I could really care less where the 20 or so people hired to market and plan its distribution are based. It would kind of be like saying Jim Beam and Makers Mark are from the Chicago area because the company who owns the brands is based here. No right-minded bourbon drinker would ever claim that as a fact.

Cameron Puetz said:

Milwaukee’s hipsters didn’t abandon them when they outsourced production and left the brewery to rot on the edge of downtown, so I doubt that Chicago’s hipsters will abandon them because they moved the suits out of the suburbs.

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Permalink Reply by Duppie on May 17, 2011 at 4:22am

While this may fit well the worldview that you adhere to, it is an incorrect assessment of the beer market.

In 2010, the craft brew market grew by 11% in volume/12% in dollars. Growth rate increased from 2009. The overall beer market shrank by 1% in volume

http://www.brewersassociation.org/pages/business-tools/craft-brewin...

James Baum said:

There is a commonality is cheapness when not having a lot of money to spend on designer brews is becoming more universal. The standard of living is going down noticeably as the 21st century drags on, and so is our collective taste in beverages.

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Permalink Reply by Far'arned Retrogrumpalunkus #63 on May 17, 2011 at 4:51am

Not everyone is poor.

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Permalink Reply by ad on May 17, 2011 at 5:03am

....and not only the rich are able to appreciate the fact that a $5 pint of half acre daisy cutter or 3 Floyd's Alpha King has more alcohol by volume and tastes much, much better than a $3 pint of PBR, High Life or Schlitz.

James Baum said: