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Permalink Reply by Gort 12-mile Pinklegneep on November 16, 2011 at 8:12am

This is almost bizarrely agreeable for a beer ad.

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Permalink Reply by Shay on November 16, 2011 at 8:19am

This commercial makes me look forward to riding in the snow.

 

(Don't ask me about how I feel about riding in the snow come February and March though.)

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Permalink Reply by igz on November 16, 2011 at 8:41am

ya, i surprisingly like that.  good job tapping into a niche audience

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Permalink Reply by Duppie on November 16, 2011 at 9:55am

If by niche audience you mean middle aged men whose drivers license has been suspended thanks to their 3rd DUI and who believe that High Life is indeed the 'Champagne of beers', then yes, they did a good job.

iggi said:

ya, i surprisingly like that.  good job tapping into a niche audience

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Permalink Reply by Doug Haynes on November 16, 2011 at 10:15am

The ads Errol Morris did for High Life are some of the best commercials ever made; I can spend way to much time watching them...

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Permalink Reply by April on November 16, 2011 at 10:21am

Awe Duppie, why'd you have to snow on our parade?  Didn't the ad say something about "no need for petrol prices to ciphon in on his "high life"?  Sounds like they are implying is that by riding bikes we can save our gas money to buy beer...that's sound financial advice if you ask me. :-)  Although, I prefer a nice local craft beer, some hard cider or wine to fuel me.

 

I wonder if perhaps it was meant for a UK audience since they used the term "petrol."  I also like the presentation of the man riding his bike in the snow as a "patriot" and a "hero" and the sound track of the clinking bottles, winter wind and the rider's huffing efforts.

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Permalink Reply by Fran Kondorf on November 16, 2011 at 10:39am

Sorry April, but I'm with Duppie on this one.

He would've driven his rider mower, though. Just like George Jones.

;)

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Permalink Reply by Kevin Mulcky on November 16, 2011 at 10:44am

Where did the last 20 minutes of my life go?

notoriousDUG said:

The ads Errol Morris did for High Life are some of the best commercials ever made; I can spend way to much time watching them...

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Permalink Reply by Doug Haynes on November 16, 2011 at 11:44am

They were US ads from around 2000 or 2001 done by Errol Morris.  The whole series focused on stereotypical old school 'man' stuff. 

 

 

April said:

Awe Duppie, why'd you have to snow on our parade?  Didn't the ad say something about "no need for petrol prices to ciphon in on his "high life"?  Sounds like they are implying is that by riding bikes we can save our gas money to buy beer...that's sound financial advice if you ask me. :-)  Although, I prefer a nice local craft beer, some hard cider or wine to fuel me.

 

I wonder if perhaps it was meant for a UK audience since they used the term "petrol."  I also like the presentation of the man riding his bike in the snow as a "patriot" and a "hero" and the sound track of the clinking bottles, winter wind and the rider's huffing efforts.

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Permalink Reply by Anne Alt on November 16, 2011 at 11:59am

+1

April said:

Awe Duppie, why'd you have to snow on our parade?  Didn't the ad say something about "no need for petrol prices to ciphon in on his "high life"?  Sounds like they are implying is that by riding bikes we can save our gas money to buy beer...that's sound financial advice if you ask me. :-)  Although, I prefer a nice local craft beer, some hard cider or wine to fuel me.

 

I wonder if perhaps it was meant for a UK audience since they used the term "petrol."  I also like the presentation of the man riding his bike in the snow as a "patriot" and a "hero" and the sound track of the clinking bottles, winter wind and the rider's huffing efforts.

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Permalink Reply by A.K.A Paul on November 16, 2011 at 12:04pm

That ad reminds me of my father.  He used to wear Boondockers and white socks and pants that were a wee bit too short for a man wearing boondockers and white socks.

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