Evanston's Ten 27 Cycles Closing Store

FOR IMMEDIATE RELEASE: November 5, 2012

For more information, contact:
Chris Mailing, President, Ten 27 Cycles

847.864.7660 x 16; chris@ten27cycles.com

EVANSTON’S TEN 27 CYCLES CLOSING STORE

Liquidation Sale Offers Customer Deep Discounts on Bicycles, Clothing, More

EVANSTON, IL November 5, 2012 – Evanston’s premier bicycle shop, Ten 27 Cycles, will close its doors after more than 40 years at 1027 Davis Street in Evanston, IL. Beginning today, a storewide clearance event will give customers the opportunity to get incredible deals for early holiday shopping and any of their cycling needs.

“Unfortunately, several factors have made this closure necessary,” explains owner Chris Mailing. “The name change we executed last spring has not gone as planned. In the context of a soft economy, the expense and difficulties of that name change have been too great to bear. We sincerely regret disappointing our loyal customers. That our store has served the cycling community for so long is a testament to our devoted staff and the enthusiasm of our customers.”

All merchandise is currently discounted 15 to 40 percent, with additional deep markdowns to be taken on any remaining items over the next few weeks. In addition, quantity discounts on any purchase of three or more items will be offered, but for a limited time. The sale will continue until everything is sold.

Customers who shop the closing sale early will enjoy their pick of the best selection, including bicycles, clothing, parts and accessories. Return trips later in the sale will result in the best prices on remaining inventory. “It is rare to have current merchandise by the popular brands we carry discounted to such an extent,” says Mailing. “We are also selling our rental bikes, used kids’ bikes and used trainers at favorable prices.” Before the sale ends, even the furniture and fixtures will be available for sale.

Gift cards and store credits will be honored through the sale. All sales will be final. Store hours are Monday through Thursday, 11:00 am to 7:00 pm; Friday, 11:00 am to 6:00 pm, Saturday, 10:00 am to 6:00 pm; and Sunday, Noon to 5:00 pm. For more information, visit the store web site at www.ten27cycles.com. Visitors can sign up on the website to receive email notification of additional details about the closing sale as they become available.

# # #

PREVIOUS RELEASE: Evanston Bicycle Shop Sports New Name, “Ten 27 Cycles”

http://www.ten27cycles.com/merchant/660/files/PressReleasev2.pdf

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Permalink Reply by Duppie on November 5, 2012 at 9:12am

Roberts Cycle on N. Clark has been in business since 1935.

Gary's Cycle shop on N. Clark has been in business since 1948.

Tony Adams said:

I don't think that is right. Oscar Wastyn has been in business since 1901!

http://www.wastyn.com/

I'm just guessing that it predates any of the stores on your list?


Julie Hochstadter said:

I think it was one of the three oldest bike shops in the city along with Cycle Smithy and Kozy (is that right?)

Permalink Reply by Kevin C Dormant on November 5, 2012 at 9:17am

RRB Cycles hasn't been around as long as Oscar Wastyn, but they have been building their own frames since the 60's.

Permalink Reply by Apie (11) on November 5, 2012 at 9:37am

My friend john is a mechanic at The Pony Shop, great guy, has been working w them since before the move.

So sad to hear about Turin, I wondered what the reasoning was behind the name change. That is usually not something that brings MORE people into an already established business.

Permalink Reply by Bill Savage on November 5, 2012 at 10:11am

Turin wasn't my favorite joint, but hate to see any bike shop shut down.  The guys at Pony are outstanding, though, and will surely pick up the North Shore slack.

Permalink Reply by Juan Primo on November 5, 2012 at 10:25am

I miss RRB's store on Chicago Avenue in Evanston.  Those were nice times that Chicago Avenue could support two nice bike shops on the same street about three blocks apart.  There was also a bike shop in west Evanston (since closed) as well as the venerable Pony Shop.

 

Wasn't there a smaller bike shop that opened in the last few years in Evanston?

Kevin C said:

RRB Cycles hasn't been around as long as Oscar Wastyn, but they have been building their own frames since the 60's.

Permalink Reply by Thunder Snow on November 5, 2012 at 10:34am

Yeah, Bucephalus.  It's off my usual path, but I'm going to visit them in the next few weeks, along with the Pony Shop.

For what it's worth, Yelp reviewers rate Bucephalus 5 stars, Pony Shop 4 stars & Ten 27 3.5 stars.  YMMV
 
Juan

Wasn't there a smaller bike shop that opened in the last few years in Evanston?

Permalink Reply by Mike Keating on November 5, 2012 at 10:45am

I'll really miss Turin/Ten 27. It's my LBS and recently got my kids new helmets there. Downtown Evanston has been hit fairly hard the the Great Recession, lots of empty storefronts.

The Pony Shop should be able to fill the void, but I will really, really miss Ten 27.

There used to be a Schwinn shop on Central Street at Ewing, across from where there is now a 7 Eleven.

Juan Primo said:

I miss RRB's store on Chicago Avenue in Evanston.  Those were nice times that Chicago Avenue could support two nice bike shops on the same street about three blocks apart.  There was also a bike shop in west Evanston (since closed) as well as the venerable Pony Shop.

 

Wasn't there a smaller bike shop that opened in the last few years in Evanston?

Kevin C said:

RRB Cycles hasn't been around as long as Oscar Wastyn, but they have been building their own frames since the 60's.

Permalink Reply by S on November 5, 2012 at 11:02am



Apie said:

My friend john is a mechanic at The Pony Shop, great guy, has been working w them since before the move.

So sad to hear about Turin, I wondered what the reasoning was behind the name change. That is usually not something that brings MORE people into an already established business.

One of the co-owners of Turin left and took the rights to the name with him.  I hear there's a new shop that's going to be open and replacing ten27.  Apparently there'll be an announcement next week sometime.

Permalink Reply by Juan Primo on November 5, 2012 at 11:04am

Evanston has had a longtime problem in keeping retail shops downtown.  I've seen many shops on Davis and Church streets change hands in the last 15 years I've been there.  The only places that thrive downtown in Evanston are noodle places and nail salons.

Mike Keating said:

I'll really miss Turin/Ten 27. It's my LBS and recently got my kids new helmets there. Downtown Evanston has been hit fairly hard the the Great Recession, lots of empty storefronts.

Permalink Reply by Lanterne Rouge on November 5, 2012 at 3:25pm

Why is this? Downtown Evanston is really nice and walkable. You'd think there would be more thriving places.

But anyhow, I'm sad to see this happen. I've bought a bike and loads of gear from Turin/1027. So this may be a case of the owner picking up and opening a new place elsewhere?


Juan Primo said:

Evanston has had a longtime problem in keeping retail shops downtown.  I've seen many shops on Davis and Church streets change hands in the last 15 years I've been there.  The only places that thrive downtown in Evanston are noodle places and nail salons.

Mike Keating said:

I'll really miss Turin/Ten 27. It's my LBS and recently got my kids new helmets there. Downtown Evanston has been hit fairly hard the the Great Recession, lots of empty storefronts.

Permalink Reply by Anne Alt on November 5, 2012 at 3:46pm

Very sad news. I feel the same way. When I lived in Rogers Park, I went to them and to Pony Shop.  This will be a big loss to the local bike community.

Duppie said:

That's a bummer. I always thought Turin was a prime example of how a bike shop could have an "upscale" feel without alienating average guys like myself. I would rate it as the nicest shop in Chicago I ever set foot in. Not the best per se, but the nicest.


They will be missed.

Permalink Reply by Thunder Snow on November 5, 2012 at 4:03pm

Well, I just got back from shopping the sale at Ten 27, and if you're looking for clothes, parts, supplies or bikes, it's well worth stopping by.  I got 20-30 per cent off all my stuff (tubes, chain lube, bottle cage, presta-schrader adaptors & $32 off a Light & Motion Urban 550 light--whoohoo!).  The place was hopping, at least 25 other shoppers were taking advantage of the sale at 6:00 PM this evening, so if you want something here, I'd advise coming earlier than later this week.  They seem a bit flexible with the discount, and was told the more I buy, the better the discounts, but that's hard to figure out.  I was told that clothing had a different percentage off, but I didn't pay much attention, as that wasn't on my shopping list.  I do know they have a LOT of bikes to sell off: the floor is covered and a hundred or more are hanging from the ceiling.  I was told that all the merchandise had to be sold off, down to bare walls, so the discounts will get deeper as the week or weeks go on, though of course the choices will get smaller and smaller.  There is a bright red Dahon Speed D8 folder on the sales floor marked at $560 that I drooled over--dunno if that's the price or if they'll take an additional 20 per cent off, but even at $560 that's a good deal.

However, things aren't as dire as I first imagined.  This will not be one more Evanston empty storefront after Ten 27 clears out.  I spoke with almost every employee there and listened carefully to the owner as he spoke: Chris owns the building and will *probably* lease it to another bike shop right after the closing of the first one.  I believe Chris will stay on for a while as consultant, and the employees in place right now will have jobs at least through the winter, which is all good news.  There *may* be some difficult legal wranglings going on between the former partners, the ones who now own the "Turin" name, and my suspicion is that closing down Ten 27 is one good way of putting all the lawsuits to rest.  Another bike shop, which may have many or all of the Ten 27 employees aboard will take its place.  I wasn't told who that new owner would be, but I believe they'll make some sort of announcement about all this in the next few weeks.  I was told the store fittings, counters and racks would stay put but ALL of the merchandise needs to go out the door before the new owner starts up.

This is what I pieced together after talking at length to several of the employees tonight, but don't blame me if my guesses are off! I think this is how it's being played.

Remember a few years ago, when Chicago's Berghoff restaurant closed with great fanfare and much gnashing of teeth from Chicagoans, only to "miraculously" reopen a week later, minus the unionized waitstaff? This smells a little like that, though this time the employees aren't being screwed, unlike the Berghoff.

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