Dutch manufacturer Vanmoof discovers that printing a picture of a flatscreen TV on their bike boxes reduces delivery damages by 70-80 per cent

With bike sales trends moving more into the online marketplace, manufacturers are having to come up with better ideas of how to ensure their products arrive safely with their customers.

For some reason, bicycles in big cardboard boxes have a tendency to get dropped, bashed or crushed by delivery companies, which has spurred Dutch manufacturer Vanmoof into action to find a solution.

What did they do? Instead of putting a picture of a bike on the box they printed a picture of a large flatscreen TV instead and saw instances of delivery damage drastically reduce.

“No matter who was doing the shipping, too many of our bikes arrived looking like they’d been through a metal-munching combine harvester. It was getting expensive for us, and bloody annoying for our customers,” creative director Bex Rad wrote on the company’s blog.

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