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Your link redirected to an error page, try it with a colon:

http://jalopnik.com/swedes-develop-invisible-bike-helmet-1460189477

And also, that airbag idea has been around for a few years now.  These threads already tackled it:

http://www.thechainlink.org/forum/topics/air-heads-on-bikes-air-bag...

http://www.thechainlink.org/forum/topics/the-invisible-bicycle-helm...

Nothing like wearing a prophylactic on your head to make you look like a dork

My neck would burn up in a raging inferno with that thing around it. I'd rather wear a helmet.

So many people have sent me this latest round of articles, this one too - http://www.autoblog.com/2013/11/11/invisible-bike-helmet-video/ 

So this will continue to pop up every 2 years. A friend of mine was talking about how this would blow my mind but then I was like yea thats been around for a while. Good for them (the designers) for getting some venture capital for it and sticking to their dream. Not really new info though. Cant wait to hear the same thing in a couple of years. Maybe by then you could buy them.

They are terribly pricey. I can't imagine most riders wanting to put out that much money. Sure, some early adopters will...they always like the new-fangled stuff but the everyday rider can probably think of other things to spend that nearly $500 on. 

No less than 8 people have posted it to my Facebook timeline because I am their "bike friend" - but I know I've seen it before. Was it two years ago? Either way, I don't have the heart to tell them all that I ALREADY KNOW about the spendy airbag neckbrace!

I do have a girl crush on the Swedish designer duo though. Esp. that moment when they gaze thoughtfully out into the sea of parked cars... 

Sarah D. 1-3.3 said:

No less than 8 people have posted it to my Facebook timeline because I am their "bike friend"

totally...

- but I know I've seen it before. Was it two years ago? Either way, I don't have the heart to tell them all that I ALREADY KNOW about the spendy airbag neckbrace!

I usually just send them a link the forum discussion from here and say, yes, people are talking about it!


 

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