New Belgium Brewing is looking for someone to trade their car for a sweet custom bike for the upcoming Tour de Fat.




WHAT IS THE CAR/BIKE TRADE?
It's when one fortunate soul hands over their car, title and keys to the Tour de Fat altar in exchange for a bike. Not just any bike, a New Belgium, fully-loaded, hand-crafted, Fort Collins-built commuter bike and trailer. There's 11 Tour de Fat stops - surely one near you - and that's 11 car/bike trade opportunities. It's about weaning yourself off the petroleum teat. It's about becoming a better, sexier person. It's about rediscovering the cultural thrill of public transportation.

WHO CAN DO IT?
You! (Maybe). By agreeing to trade your polluting car for a new bike and committing to sparkle motion, human-powered transport, on stage at Tour de Fat, you become an inspiration to the congregation and beyond. Your vehicular cleansing is filmed, as are your car-free trials and triumphs over the following year, causing thousands to idolize your efforts and begin commuting by bike (we hope).

HOW DO I ENTER IMMEDIATELY?
Submit a video of two minutes or less with your story and desire to be car-free.
Go to our Facebook page, click on Events, and on your city of choice, upload video, photo or written word.
No Facebook profile? Email zlevis@newbelgium.com

WHEN DO I KNOW IF I'M THE CHOSEN ONE?
We will contact the lucky one in each city two weeks prior to Tour de Fat shows. You must attend the Tour de Fat for which you entered and be on stage in the closing ceremony as we roll your car away to benefit a nonprofit. And, of course, celebrate your outstanding commitment.

If interested, visit www.newbelgium.com/trade for more info.