New Belgium Brewing’s Tour de Fat Rolls into Chicago

On July 13 for a Day of Bikes, Beer and Bemusement

Don’t Miss Mucca Pazza and Headlining Act Reggie Watts!

CHICAGO, IL 2 JULY 2013 – If dressing freaky, riding bikes, listening to bands and drinking beer are things you like, then don’t miss the most FUN fundraiser around … Tour de Fat is coming back to town! New Belgium Brewing, maker of Fat Tire Amber Ale and other award-winning beers, is bringing the 14^th annual Tour de Fat to Chicago on Saturday, 13 July in Palmer Square.

Gather up your friends, family and neighbors and come enjoy eclectic entertainment and stellar beer, all while helping local bicycle nonprofits raise funds. The event is free, yet all proceeds from beer and merchandise sales and donations from parade participants will help make Chicago a better place to ride a bike. Last year, approximately 4,500 people came to the festival and raised more than $26,500 for West Town Bikes.

To properly kick-start the festival, Tour de Fat begins with a giant bicycle parade that weaves through city streets. Each parade route is designed for people of all skill levels; everyone is welcome and colorful costumes are encouraged. For the rest of the afternoon, the stages heat up with world-class acts like Reggie Watts and Mucca Pazza and the park becomes a celebration unlike any other.

Kids of all ages can ride funky bikes, eat delicious fare, relax in the grass, and participate in games and activities such as a “Thousand Person Dance Contest”, which will determine the winner of a 2013 New Belgium Cruiser Bike. Everyone 21 and older can sample new and classic favorites from New Belgium, including the brewery’s flagship brew, Fat Tire, this summer’s seasonal, Rolle Bolle, and selections from the acclaimed Lips of Faith series.

Parade Registration: 10:00 a.m.

Ride Times: 11:00 a.m. - 12:00 p.m.

Entertainment: 12:00 p.m. - 5:00 p.m.

Headliner: Reggie Watts

Performances By: Mucca Pazza

Sustainable Support: Illinois Recycling Association

Benefitting: