I'm really excited about this Revolution Brewery/Active Trans partnership AND a new ride/party for us next year!
We're shooting for Saturday, July 26, 2014 for an early evening, shorter social ride that ends at Revolution Brewery for a party with music fun and of course, delicious beer.
We reached out to both West Town Bikes and Friends of the Parks and had thoughtful conversations about their events and dates to insure that we wouldn't conflict and hopefully could all support each others' events.
And, of course, we are extremely interested in promoting responsible transportation...please make safe choices about biking or driving if you are drinking.
The full blog is copied/pasted below.
Thanks much,
Ethan Spotts, Active Trans
Submitted by espotts on Mon, 11/11/2013 - 10:47am
Today Active Trans is announcing an exciting 2014 partnership with Revolution Brewery as our Preferred Beer, making the Chicago-based craft brewery a sponsor or host at a number of our large-scale and smaller events. We are also announcing plans for a new bike ride next summer that will end at a party with music and fun at Revolution Brewery.
“We’re excited about the opportunity to connect our supporters with great local beer from Revolution Brewery,” said Ron Burke, executive director of the Active Transportation Alliance.
As a sponsor, Revolution will donate beer for two large-scale events; Active Trans will sell the beer at the events and put the proceeds toward its mission.
“Advocacy for sustainable transportation is a paramount concern,” said Josh Deth, Chairman of the Party at Revolution Brewery. “Many of Revolution’s patrons and staff bike, walk, and use transit, so we’re happy to partner with Active Trans to make a difference.”
To celebrate this partnership, Active Trans and Revolution are teaming up for a new ride and party in summer of 2014. The event will be a short, social bike ride and parade ending in a party at Revolution Brewery. Revolution beer will also be available for sale at the post-ride festival for Four-Star Bike & Chow on Sunday, September 7.
Working with Revolution beer accounts, Active Trans plans to celebrate Bike to Work Week June 13-20 by encouraging bike commuters to enjoy an after-work stop at bars in Chicago and suburban communities near Metra stops as part of its week-long Bike Commuter Challenge event.
“We know people love bikes and beer,” said Ethan Spotts, deputy executive director for events and marketing at the Active Transportation Alliance. “Of course Active Trans and Revolution recommend responsible consumption and transportation. If you are drinking, please lock up your bike and take a bus or cab home.”
Revolution Brewing just celebrated its third year in business and was recently named Beverage Maker of the Year by the Chicago Tribune. Revolution operates a brewpub at 2323 N. Milwaukee Ave. and a 40,000-square-foot production brewery with a tap room at 3340 N. Kedzie Ave.
Active Trans is looking forward to a great partnership with Revolution Brewery in 2014!
Tags:
Damn. I should have gone with "tasty." Good note, Howard.
Ethan, Active Trans
Viva Revolution! Thanks for being a good Chicago corporate neighbor.
Goose Island stopped selling beer after they got acquired by A-B Inbev
Jennifer on the lake said:
Did Goose Island do something evil?
Jennifer, we didn't work with Goose Island Brewery as a sponsor last year (previous years we had).
We did work with Goose Island Catering company to sell food at MB Financial Bank Bike the Drive and food/beer at Four-Star Bike & Chow.
The brewery arm doesn't consider the catering arm a part of their business, so we officially had no beer sponsorship last year.
We feel that a beer sponsor is important to our work and we are super excited about our new local beer partner, Revolution Brewery, for 2014 and hopefully beyond!
Thanks,
Ethan, Active Trans
Great news!
Could Active Trans perhaps focus its shining light of truth on the horrific condition of the streets/sidewalks between the Belmont Blue line stop and Revolution's Kedzie Street brewery?
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