Be seen while riding, and then turn it inside out for the hip look off the bike.

http://www.hellyhansengear.com/HI-Vis-Vest-Reversible_p_423.html#

You will know me by my almost-glow in the dark, super-bright "riding jacket" that I've been wearing all winter:

http://www.hellyhansengear.com/-HI-Vis-Impertech-Jacket-40Narvik-Ja...

(cheaper price elsewhere, approx. $60)