I guess it's more of a speaker company marketing itself to the cycling community...but regardless.

I don't really understand the appeal of their product in the first place...but this story guarantees that I will never purchase from them, and recommend that other cyclists do the same.

http://groupthink.jezebel.com/dudebros-busted-being-dudebros-boombo...

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There was a guy I'd see on the bike trail downstate,sweating,out of breath and of considerable size I never thought much of it just wondering what he was doing? He seemed like he was in pain. If you join a gym to work out, lose weight...do they shame you?
Seems alot like a guy in a Ferrari pulling up to your Prius and yelling nice car.
Bros will be bros, keep those hats on backwards and go tanning.

Big guys are hard on wheels.  When I worked at the bike shop we had a lineman who loved to ride a cannondale.  He went through wheels like he was changing underpants.  I got him into a set of tandem hubs with more than the typical 36 spokes.  They lasted a lot longer than his old wheels.  I love seeing big people on bikes. 

I've done my share of marketing stupidity for sure.  ...Hopefully not as bad as this.

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