FOR IMMEDIATE RELEASE: November 5, 2012

For more information, contact:
Chris Mailing, President, Ten 27 Cycles

847.864.7660 x 16; chris@ten27cycles.com

EVANSTON’S TEN 27 CYCLES CLOSING STORE

Liquidation Sale Offers Customer Deep Discounts on Bicycles, Clothing, More

EVANSTON, IL November 5, 2012 – Evanston’s premier bicycle shop, Ten 27 Cycles, will close its doors after more than 40 years at 1027 Davis Street in Evanston, IL. Beginning today, a storewide clearance event will give customers the opportunity to get incredible deals for early holiday shopping and any of their cycling needs.

“Unfortunately, several factors have made this closure necessary,” explains owner Chris Mailing. “The name change we executed last spring has not gone as planned. In the context of a soft economy, the expense and difficulties of that name change have been too great to bear. We sincerely regret disappointing our loyal customers. That our store has served the cycling community for so long is a testament to our devoted staff and the enthusiasm of our customers.”

All merchandise is currently discounted 15 to 40 percent, with additional deep markdowns to be taken on any remaining items over the next few weeks. In addition, quantity discounts on any purchase of three or more items will be offered, but for a limited time. The sale will continue until everything is sold.

Customers who shop the closing sale early will enjoy their pick of the best selection, including bicycles, clothing, parts and accessories. Return trips later in the sale will result in the best prices on remaining inventory. “It is rare to have current merchandise by the popular brands we carry discounted to such an extent,” says Mailing. “We are also selling our rental bikes, used kids’ bikes and used trainers at favorable prices.” Before the sale ends, even the furniture and fixtures will be available for sale.

Gift cards and store credits will be honored through the sale. All sales will be final. Store hours are Monday through Thursday, 11:00 am to 7:00 pm; Friday, 11:00 am to 6:00 pm, Saturday, 10:00 am to 6:00 pm; and Sunday, Noon to 5:00 pm. For more information, visit the store web site at www.ten27cycles.com. Visitors can sign up on the website to receive email notification of additional details about the closing sale as they become available.

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PREVIOUS RELEASE: Evanston Bicycle Shop Sports New Name, “Ten 27 Cycles”

http://www.ten27cycles.com/merchant/660/files/PressReleasev2.pdf

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