Bike the Drive Registration Form Confusion

I'm looking forward to BTD but can't get over the following line in the registration form:

Please do not share my postal addresses with other like-minded organizations.

The statement is followed by a tick box that just says yes.

What does this make you think?
Do you check the box or not check the box?

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Replies to This Discussion

Permalink Reply by Doug Haynes on March 7, 2011 at 1:42am

Why is that confusing? If you leave it blank they share your address with other organizations they 'consider like minded.'

So if you want mail about bike crap leave it open, if you hate junk mail even when it is targeted towards you check it.

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Permalink Reply by Active Transportation Alliance on March 7, 2011 at 4:39am

Howard and notoriousDUG are both correct. We do list exchanges with like-minded organizations (League of Illinois Bicyclists, Rails to Trails, etc.) which helps us because we try to increase our membership and event participants with new lists and they get the opportunity to market their stuff to our members and event participants.

It's a common way for nonprofits to increase marketing opportunities. Generally nonprofs (us included) can't afford to buy targeted direct mail lists.

I can tell you we only exchange our list with a couple of orgs each year and that they are like-minded (biking, walking, transit, environment).

Hope this helps,

Ethan Spotts, Marketing & Communication Director, Active Trans

PS: thanks for signing up for our big fundraiser!