Advil® Congestion Relief Project-- please help me figure out what to think about this :-)

http://www.thechainlink.org/events/advil-congestion-relief-project

This may just be the strangest event I've seen posted to chainlink.

The sides of my tongue where the taste buds that detect irony live are curling up involuntarily with the imagery of snow as "congestion" (*sniffle, snort, hack*) that needs "special equipment" to clear it out . . .