On November 4th with an encore showing on November 9th at your local movie theater, experience Race Across the Sky 2010, on the big-screen, exclusively showcasing this year’s race. NCM Fathom, Life Time Fitness and Citizen Pictures delves into the resulting race entry boom, including record numbers of citizen riders, along with those aspiring Leadmen and Leadwomen who go beyond this one-day cycling event to conquer merciless running races during their ambitious five- race endeavor. Each entrant brings their own personal reasons for challenging themselves to this epic test of will, strength and endurance. Joined by the toughest elite field this high-altitude century mountain bike race has ever seen, these riders are tested by one of the most brutal courses known to the sport.

Complementing the documentary is a LIVE panel discussion with key Leadville Trail 100 athletes including Levi Leipheimer, Rebecca Rush, Erik Weihenmayer, the first blind climber to summit Everest, and more. Their stories of teetering atop a 12,570-foot peak—all the while battling weather contrasts from sun to snow—are sure to motivate your own endurance expeditions.

Shot and shown in high definition, Race Across the Sky 2010 will have you feeling the burn as cyclists climb more than two miles above sea level. Check out www.raceacrossthesky2010onthebigscreen.com to see the event trailer, learn more about the event and download sharable assets to help spread the word. To find a list of participating theaters near you and purchase tickets, visit www.fathomevents.com. Tickets are on sale now.

WANT TO WIN SOMETHING COOL?
ENTER TO WIN an autographed LANCE ARMSTRONG HONEY STINGER JERSEY! Post a photo of your Race Across the Sky 2010 theater tickets on our Facebook page http://on.fb.me/croJkO, or send a pic to @Race_across_sky on Twitter (make sure and end your Twitter reply with #RAS10) and you will be entered to win. We will randomly draw one winner from all the entries. Contest ends 12am EST on 11/3/10. The winner will be announced prior to the start of the Race Across the Sky 2010 film on 11/4/10. Visit www.FathomEvents.com to buy your tickets to this cinema event and to be able to enter.

TEXT TO WIN A RACE ACROSS THE SKY 2010 CYCLING PRIZE PACK!
Want another contest to win other cool stuff? Text FATHOM to 99158 to be entered to win a Race Across the Sky 2010 Prize Pack, which includes 2 movie tickets to a blockbuster movie of your choice, an official Race Across the Sky 2010 event poster, a pair of Smith glasses, a Smith cycling cap and the 2009 Race Across the Sky DVD! Msg + data rates may apply.