The Dairy Roubaix offers cyclists a thrilling one-day adventure through the picturesque and rugged Driftless Region of Southwest Wisconsin, with three distinct looping routes to explore. Evolving over the years, this event has become a cherished tradition in Wisconsin cycling circles, providing a relaxed atmosphere for riders to connect with old friends amidst stunning scenery.

Save the date! The 2024 Dairy Roubaix will take place from April 26th to April 28th. We're thrilled to once again host this exciting event, promising a vibrant community gathering complete with thrilling singletrack, comfortable cabins, diverse rest stop options, and ample mind-blowing gravel trails.

Registration is now open! Don't miss out—secure your spot starting Friday, January 12, 2024. While entry to the venue requires a $10 fee, akin to a State Park Pass for entry to Wyalusing, we encourage participants to also consider donating to Vernon Trails—a non-profit organization dedicated to building and maintaining trail networks in and around Vernon County, Wisconsin.

For those interested in camping or staying in cabins, be sure to reserve your lodging early. Please note that dogs are not permitted at Sugar Creek, our event venue.

The Dairy Roubaix is proudly brought to you by Vernon Trails, a dedicated group of individuals committed to enhancing outdoor recreational opportunities in the region since 2016. Join us for an unforgettable cycling experience and support a great cause!