I cycle a bit. I have never used Strava. I thought about seven years ago, when Google had this awesome follow me(flyby route) tracer, that was my end of needs. I used it for a few months, then was bored with it.
I've heard great things about Strava, then everyone got quiet about it...and now I'm hearing things again. One of the last things I remember reading about in the news was that some "High-Tech" Thieves were using it to track users to where they were keeping their bicycles. I wasn't excited to start using it, so I put it off.
Now I've signed up. I reset my fitbit password so I could link it. What's next? What's cool or fun to do with Strava?
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Find segments on your regular routes, try to get faster on them. Compete against yourself or your friends...or your enemies! I use it to find bike friendly routes in cities I don't know. If there are a lot of users on a particular segment, it must be a good bike route.
You can put your work and home addresses in it and any other addresses that you park your bike in a "privacy zone" so that information is never shown publicly and only you will see where you end and begin your rides.
I like Strava a lot but only use it intermittently as it uses a lot of data. I wouldn't say I'm competitive but it is fun to see how you rank with others and where there is some room to improve. I have privacy settings on mine too but I do find it a bit creepy that folks could still probably get a pretty good idea of when and where you'll be based on recurring routes/commutes.
Google fit seems to track your rides automatically (well, sort of) although the data isn't as nearly in depth and you can't compare your rides with other cyclists.
Strava is a great app but when use on a smartphone, it will your battery quickly.
I used Strava for a while but switched to MapMyRide, which I'd used previously. I found that Strava did put a heavy load on the battery, and also Strava required internet access to start, tho it can be disconnected once started.
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