STRAP ONE ON, EVERYONE’S DOING IT - July 10th

July 10th Is Helmet Awareness Day (for Cycling Too)

riders4helmets National Helmet Awareness Day July 10th, 2010
By
Jun 21, 2010, 12:09

Helmet Manufacturers to offer discounts through participating
retailers

The riders4helmets campaign operated by helmet advocate Jeri Bryant and
supported by SUCCEED®, has organized a National Helmet Awareness Day
endorsed by the United States Equestrian Federation, to be held on July
10th, 2010. riders4helmets has teamed up with leading helmet
manufacturers to offer discounts on helmets to equestrians via
participating retailers Nationwide on this day. Helmet brands that are
to be included in the promotion to date include: Troxel, Charles Owen,
GPA and Aegis (Devon-Aire). Visit www.riders4helmets.com to locate a
dealer near you.

An official event to celebrate National Helmet Awareness Day will be
held at the Kentucky Horse Park, Lexington, KY that will be a fun-filled
educational event, featuring experts in safety and leading equestrians.
More details will be announced on that shortly.

John Hall, President of Freedom Health, LLC, manufacturers of SUCCEED®,
said "The National Helmet Awareness Day is an educational event that we
hope will become an annual event on the calendar. The riders4helmets
campaign goal is to provide information to equestrians on the benefits
of wearing a helmet, in order that they can then make an informed choice
for their own safety. We're proud to support this."

Kemi O'Donnell who lost her 12-year old daughter Christen as a result of
head injuries sustained from a riding accident in 1998, welcomed the
National Helmet Awareness Day and riders4helmets campaign. "I am
grateful to riders4helmets for launching this campaign to highlight the
importance of always wearing a ASTM/SEI certified helmet while in the
saddle."

Roy Burek, CEO, of Charles Owen who are participating in the event by
offering promotions on helmets through their participating retailers on
July 10th stated "everyone knows that wearing a helmet for every ride
makes the most sense. Charles Owen would like to ensure that on this
first National Helmet Awareness Day, price is no longer a barrier to
wearing the safest." GPA Helmets is another helmet manufacturer that is
participating in National Helmet Awareness Day. "GPA is thrilled to be
apart of the riders4helmets National Helmet Awareness Day," said Stuart
Bassin, Vice-President, Frantisi Incorporated. "We are very concerned
with rider safety which is a large part of why we are in the helmet
business! We are also happy to be participating along with many of our
dealers in being able to extend never before offered discounts to riders
on this special day."

"National Helmet Awareness Day is an important event that Troxel is
proud to support", said Shay Timms, CEO of Troxel. "Since Troxel
developed the first ASTM/SEI certified helmet in 1992, our engineers and
R&D team with over 75 years of combined helmet experience have
reviewed thousands of accident helmets. The reality is helmets are
strikingly effective, reducing head injuries by up to 80%. Equestrian
athletes are moving to overcome a natural and understandable resistance
to protective helmets, and National Helmet Awareness Day is a
significant step forward in helmet acceptance." Andres Lendoiro, Vice
President of Devon Aire added, "Devon Aire is pleased to support and
participate In both National Helmet Awareness Day and the riders4helmets
campaign by offering promotions through participating Devon Aire
retailers on the Aegis helmet on July 10th. The safety of our customers
is Devon Aire's primary concern."

Individuals or organizations wishing to hold their own event to
recognize National Helmet Awareness Day may email
lwhite@freedomhealthllc.com for helmet awareness graphics and other
support materials. "You don't physically have to attend the event at the
Kentucky Horse Park to participate in Helmet Awareness Day," said Jeri
Bryant, co-founder of the riders4helmets campaign. "You can participate
just by wearing a helmet on July 10th, no matter whether you are trail
riding, showing or competing."

The www.riders4helmets.com campaign has already received the official
endorsement of USEF, USEA, USDF, ARIA, EAF, CHA, PRO, EMSA and many
leading equestrians such as Robert Dover, Lendon Gray, Ilse Schwarz,
Allison Springer and more. The website homepage is a blog that will be
updated frequently with news regarding the campaign.

SUCCEED® Digestive Conditioning Program is an official product sponsor
of USEF, USDF and USEA. It is produced and distributed exclusively by
Freedom Health, LLC of Aurora, Ohio. The company is focused on finding,
perfecting and delivering superior, innovative products that address
real and significant health-related issues for animals and the people
who care for them. Visit www.succeed-equine.com for further information.

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Replies to This Discussion

Permalink Reply by Tank-Ridin' Ryan on July 2, 2010 at 12:10pm

Speechless, but not helmetless.

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Permalink Reply by Julie Aberman (Hochstadter) on July 2, 2010 at 12:15pm

I took the quote from the website....

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Permalink Reply by h' Zerocats on July 2, 2010 at 2:20pm

Pervert.

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Permalink Reply by Amber K on July 2, 2010 at 3:40pm

Sometimes you know, I just don't feel like strapping it on.

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Permalink Reply by heather s on July 2, 2010 at 4:40pm

I have a headache. Maybe we could just cuddle.

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Permalink Reply by Kevin C Dormant on July 2, 2010 at 4:47pm

So let me get this straight, July 10, 2010 is National Helmet Awareness Day. Conceived and promoted by companies that manufacture and sell helmets. Smells to me a little like 12 confectioners inventing "Sweetest Day" in 1921.

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Permalink Reply by Old Tom on July 2, 2010 at 6:15pm

Kevin Conway said:

So let me get this straight, July 10, 2010 is National Helmet Awareness Day. Conceived and promoted by companies that manufacture and sell helmets. Smells to me a little like 12 confectioners inventing "Sweetest Day" in 1921.

Yeah, and then the rubes play up to it.