First, the people in the picture are "salmoning". I love the idea and I fear it is going to be as ambiguous of a policy as the Bicycle Commuter Act.
I disagree with you naysayers. All it really takes to push new initiatives is the proper allocation of money and private industry to eat it up. If there is money to be made on equalizing the playing field between bikes and cars it'll happen. Without consumer demand for biking whatever infrastructure may be created from this will loose its funding immediately. So the real question is; Do we think there is an established market that can support this?
If we as cyclists really wanted to make an impact we would get dirty and roll around with the swine in advertising. What we'll need to do is associate bicycling with sex. Sexual appeal and conquest is a favorite for driving consumer demand in the auto industry why not for cycling? Eh?
Let's all chip in and start contributing more to those bike porn threads.