The Chainlink

I received a notice from Active Trans that the 2016 Boulevard Lakefront Tour has been cancelled. Why?

Views: 378

Reply to This

Replies to This Discussion

Can't speak for ATA, but I suspect: dwindling interest, inconsistent branding (BLT, 4 star, 4 star bike and chow, BLT), difficulty charging people to ride on roads which they are free to ride themselves, and a poor ROI.  

Personally, I have always enjoyed this ride, regardless of the name, as it gave me an excuse to explore parts of the city I would not otherwise see.

Lots of rides can afford you that opportunity. Perimeter Ride. Lee Diamond's neighborhood bike tours, Chicago Architecture Foundation rides...


(ROI) = Return on investment

It may no longer be financially feasible to move forward with this tour.


© 2008-2016   The Chainlink Community, L.L.C.   Powered by

Disclaimer  |  Report an Issue  |  Terms of Service