The Chainlink

I received a notice from Active Trans that the 2016 Boulevard Lakefront Tour has been cancelled. Why?

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Can't speak for ATA, but I suspect: dwindling interest, inconsistent branding (BLT, 4 star, 4 star bike and chow, BLT), difficulty charging people to ride on roads which they are free to ride themselves, and a poor ROI.  

Personally, I have always enjoyed this ride, regardless of the name, as it gave me an excuse to explore parts of the city I would not otherwise see.

Lots of rides can afford you that opportunity. Perimeter Ride. Lee Diamond's neighborhood bike tours, Chicago Architecture Foundation rides...

ROI??

http://www.investinganswers.com/financial-dictionary/technical-anal...

(ROI) = Return on investment

It may no longer be financially feasible to move forward with this tour.

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