Barclays to End Sponsorship of London Bike Share

From the NY Times:

No clear idea how London will replace the Barclays funding.

Permalink Reply by Thunder Snow on December 12, 2013 at 3:53am

Ugh, hope London can find another sponsor. And I hope Divvy finds a sponsor as well.

Permalink Reply by Kevin C Dormant on December 12, 2013 at 4:02am

Prime opportunity for the Specialized/Mike Sinyard PR rehabilitation tour?

Thunder Snow said:

Ugh, hope London can find another sponsor. And I hope Divvy finds a sponsor as well.

Permalink Reply by Thunder Snow on December 12, 2013 at 4:14am

Hmmmm. "Specialized Divvies for General Purposes." That could work.

Or how about Sears Willis Bikes? Or McDonald's Double-McDivvies? Or Motorola CycleRollas? Revolution Brewing Beer Bikes?

Maybe The Chainlink could drop a hundred million on the program for naming rights to Chicago Chainlink Divvies.

Kevin C said:

Prime opportunity for the Specialized/Mike Sinyard PR rehabilitation tour?

Permalink Reply by Tom Dworzanski on December 12, 2013 at 2:02pm

Simple solution:

Attach water-proof plastic sleeves to the frames of bike-share bikes and sell bumper-sticker sized ads.

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