Bike-o-Rama in Madison coming up

Bike-o-Rama is coming up this weekend.

Anyone been to it?  How does it compare to our own Swap last weekend?   Much bigger i hear.  How are the prices?  It sounds like it is more of a new/retail type of thing and not many used goodies.  I love to dig through boxes of used parts...

I might trek up there and visit my parents and check it out but I'm not quite sure.  Can anyone convince me either way?